Oulala, a provider of daily fantasy sports (DFS), has teamed up with online and SMS bookmaker Safaribet Kenya to expand its network in Africa.

The deal follows an agreement to integrate football management game Oulala directly into Marsbet's gaming platform last month.

The two-year agreement with Safaribet Kenya will include integration with Oulala's Iframe and then API, and is scheduled to launch early next year.

"We are very pleased to have Safaribet as a new member of our Daily Fantasy Football network," said Oulala CEO Valery Bollier.

"At a time when most iGaming operators have begun to recognise the growing need to offer new types of products to attract the younger generation, the Safaribet team has taken a decisive step forward."

Bollier said operators from Africa, Asia and South America, as well as new entrants to the European market, were more likely to try the new product and business model as they were still in the process of building their brand. However, this is not the case for the successful Kenyan operator Melbet, which has been successful and very popular with players in the region, more details at https://melbetkenya.org/.

The award-winning DFS game in Oulala is expected to complement Safaribets' online betting service for all major sports, including football, basketball, hockey, rugby and others.

"We are known as a dynamic, breakthrough sports betting brand that likes to break barriers and encourage social interaction, so offering daily fantasy football games fits perfectly with our vision of connecting with our customers on an emotional level," said Safaribet Kenya. chief executive Imran Premji.

"I think with Oulala's platform we will further strengthen our market position and really benefit from next year's World Cup."

Oulala, whose deal with Marsbet is believed to be the first ever agreement between a licensed B2B gaming operator and iGaming, plays a key role in promoting the DFS sector in Africa, the gaming industry's largest untapped market.